I remember when I first launched my blog. I was so excited at the everyone rushing to my website and signing up to my list. But nope. All I heard was crickets. Readers, where you at!? Right then, doubt set in and I thought maybe blogging isn’t for me.
Let me tell you now, I am SO glad that I stuck with it. 8 months later and I have 4000 subscribers and around 30,000 page views a month. Who would have thought so much could change in less than a year!
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I launched PaperScribblesCo in October 2017. Since then you can see how my list has steadily with a huge surge of subscribers joining in March 2018. Unfortunately the graph doesn’t yet show the May stats but my email list continues to grow by an average 100-150 subscribers a week and I’ve now reached over 4000 subscribers. Yay!
It can be difficult to figure out where to start with an email list, especially if your goal is to gain a huge following.
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Here are my 4 tips for growing your list to hit the 4 figures in just 8 months!
It’s a no-brainer that if you want to grow your mailing list then you need an email list to start with. I currently use MailChimp for my planner/organisation mailing list and ConvertKit for my blogging list.
There are pros and cons for both providers but I think that ConvertKit is slightly better value for your money. It’s slightly more expensive but I’ve found that ConvertKit is a lot more user friendly and the forms can be adapted easily to suit your brand.
Everyone loves a giveaway. I already had a following for my Etsy Shop on Instagram and so I used this platform to launch a giveaway and asked my readers to like and share my post and join my mailing list to be in for a chance of winning a planner with stationery.
Don’t have a planner blog? Grab these ideas instead:
Bloggers – create a blog planner or content template to share with your readers.
Lifestyle – lifestyle books or gift certificates.
Beauty – skin care products or make-up that you highly recommend.
Fitness and Health – a personalized water bottle or a printable for your readers to track their water intake.
Fashion – gift certificate for your favorite brand
Meals and Recipes – recipe cards or a meal planner.
Mom Blogger – baby products or a new mom hamper.
With a giveaway, it can be pretty easy to gain subscribers. But how do you keep them? I offer my readers monthly freebies. These are generally printables that help them to stay organised and productive in their daily life. I advertise the free printables in my monthly newsletter to encourage them to come to my website and download the printable.
This strategy is proving to be quite successful for me and has helped my list to grow in numbers each month. If creating printables isn’t your thing then think what you could offer that is relevant to your niche. If you have access to exclusive deals and coupons then send these to your list each month or if you are an expert in blogging then offer a free guide to help your readers grow their blog too.
As much as we’d love for people to just stumble across our blog, it ain’t gonna happen. The majority of my traffic comes from Pinterest so this is my priority when it comes to promoting my blog. The more posts you pin, the more traffic you get. That’s why I use Tailwind to schedule all of my pins in advance. I aim to schedule around 40-60 pins a day and there is absolutely no chance I would be able to pin that often without Tailwind.
As well as scheduling my posts, I also pin my monthly freebies so that people are more likely to sign up to list. I can honestly say that I think that it’s my free monthly opt-ins pins that have helped my list to grow the most. I definitely recommend that alongside creating pins to advertise your blog posts, that you also create pins for the sole purpose of advertising your free opt-ins.