You’ve updated your product listings, played with the SEO and your item descriptions are spot on but you’re still hearing crickets. The most experienced Etsy sellers go through phases where their sales drop right off, that’s business, but if you’ve been struggling to increase your listing views then perhaps improvements are needed!
I’ve been in the Etsy game for 2 years now and so I’ve tried a lot of tools to help improve my shop. Here are my top tools that I literally could not live without and don’t cost a fortune either!
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I’ve been a huge fan of Adobe Photoshop long before I started to sell on Etsy. I use Photoshop to create some of the digital planners, listing images and designs for Pinterest. If you want to increase your page views then it’s super important that your listing images are of a high quality. I use the following image to advertise one of my Fitness & Health planners on Pinterest and I’ve seen amazing results so the small monthly fee is definitely worth it!
If you’re new to Photoshop then there are tons of tutorials to help you improve. I haven’t taken any courses and so everything that I’ve learnt has literally been over the internet.
Adobe Creative Cloud – £9.98 a month / $9.99 a month.
* Tip – if you’re only interested in using Adobe Photoshop then just purchase the Photography plan for the above price. It’s literally the same version of Photoshop as you can choose in the ‘Single App Plan’ but you save £10/$10 a month!
I am obsessed with Tailwind. My Pinterest feed would literally be a complete mess without it. If you haven’t heard of it yet then it is a time scheduling app that automatically posts for you at the best times for high engagement. You can also join Tailwind Tribes that are sort of like a Pinterest Group where other members re-pin your pins to their boards. More re-pins, more views! Of course you can pin manually if you prefer but if your aim is pin 50 times a day then Tailwind will definitely make the job a little easier for you, especially for those living in the UK where the optimal times to post are 2am-4am. You will not catch me up pinning at those times!
If you aren’t yet using Pinterest to advertise your shop listings then you are seriously behind! I’ve only been seriously using Pinterest to advertise my shop over the past 6 months and already it’s my second highest source of views for 2018.
ETSY SHOP CRITIQUE
You might think that your shop is top notch but potential customers may not. Getting used to selling on Etsy can be tricky, especially SEO which I’m still not 100% comfortable with. Learn from your fellow sellers! Marketing consultants and experienced sellers have started to use the Etsy platform to advertise their services to ‘critique’ your shop. You’re probably thinking “why would I want to pay someone to rip my shop apart and ruin all of my hard work!?” But a little honest advice is definitely worth the money, especially if you’ve been struggling to gain those views and sales for months.
Gail Oliver has advised thousands of Etsy shops and offers a personalized Etsy Shop Critique just for you. She produces an 18-20 page reports that details exactly what you need to do to improve traffic, sales and visibility with actionable steps. She even re-writes an item description and listing title to show you exactly how they should be written to optimize your listings for Google SEO. Seriously, this product is amazing for helping your shop grow.
AttentionGetting – £69.52/$75.00
If you’re after a slightly cheaper option then you can download Melinda Wood’s 71 page Handbook. It contains all the things you need to know to build and grow a successful Etsy Shop.
Canva is an app that you can use on the go to create stunning designs for almost any social media channel. If you want to grow your Etsy business then consistency is key and so you should advertise your designs on a regular basis. If you struggle to find the time to make images for social media then you can even create designs on the go with the Canva app. This has boosted my productivity massively!
Canva.com is free to download and use but the business account offers so many more awesome options. You can store branding colours and fonts so that you can create a consistent brand across all social media channels. You also have to over 300,000 free photos and illustrations.
If I don’t have time to use Photoshop then I can whip out my Canva app to create super professional and clean designs like this one below.
Canva – Free or £11.00 / $12.95 a month
ETSY BUSINESS PLANNER
It’s important to track your stats on a regular basis to see how your shop is growing. A Etsy Business Planner helps you to organize, market and brand your Etsy shop to the best that you can.
I use my Etsy planner to brainstorm new listings, organize my social media posts and track my income and stats. By doing so I can capture trends and see what is working and what needs improving. Having a planner has helped me realize that I’m actually not doing too bad! I sometimes think that my sales have declined or that my views have dropped right off but my monthly stats proves otherwise!
Etsy Business Planner – £6.10 / $7 approx.
If there are any tools that you use for your shop that I’ve missed then I’d love to know! Just drop a comment below.